Client story
Independent brand, content and performance agency
Another $720K from the leads already there.
The same 80 monthly inquiries. More qualified conversations. Twelve additional clients from six months of inquiries.
Verified client result
- $720K
Additional signed agency fees.
- 12
Additional clients won.
- +33%
More qualified conversations held.
- Before
- 80 valid inquiries a month, 24 qualified conversations held and a 25% close rate.
- Period
- Six months of inquiries, each month followed through the sales cycle
- Costs
- Signed agency fees, before Struq’s fee and added system costs; not revenue delivered or cash collected.
This case study reflects measured Struq outcomes for this client.
- Business
- Independent brand, content and performance agency
- Scale
- $8M annual agency fees, excluding media ·40 employees ·4 people in sales
- Buyer
- Alex M., founder and managing director
- First scope and expansion
- One inquiry channel →prepared discovery →proposal coordination.
- What people still decided
- The agency kept every decision about price, scope and delivery capacity.
The challenge
Good leads shouldn’t wait for the founder to finish the next client call.
The agency did not begin with a lead shortage. It received 80 valid inquiries each month, but the people best placed to qualify them were also serving existing clients. Referrals waited, calls happened without enough preparation and good opportunities went cold.
The system
A good inquiry received a clear next step.
Struq connected inquiry handling with service criteria, prospect history and the appropriate calendar. The system clarified missing information, prepared discovery context and kept ownership and next steps visible. The agency retained every decision about price, scope and delivery capacity.
First scope and expansion
Start
A good inquiry received a clear next step.
The first operation handled one inquiry channel, checked service fit and clarified the information needed to arrange a useful conversation.
Establish
More suitable conversations actually held.
Qualified conversations held were assessed alongside lead quality and the agency’s delivery capacity. A booked call alone did not count as progress.
Expand
Keep the proposal moving after discovery.
Once the initial handoff worked, the next scope prepared discovery context and kept proposal ownership and follow through visible.
The result
Two more clients a month from the inquiries already arriving.
Qualified conversations held increased from 24 to 32 a month. With the close rate held at 25%, that meant 2 additional clients each month. Across 6 months of inquiries, 12 incremental clients signed $720,000 in agency fees. This is signed contract value, not revenue delivered or cash collected within 6 calendar months.
Brand and performance agency · Baseline and result
Verified client result
Baseline
- Valid inquiries
- 80
- Qualified conversations held
- 24
- Clients25% close rate
- 6
- Signed fees
- $360K
Result
- Valid inquiries
- 80
- Qualified conversations held
- 32
- Clients25% close rate
- 8
- Signed fees
- $480K
Difference: $120K for each month of inquiries and $720K across six months.
| Measure | Verified baseline | Result |
|---|---|---|
| Valid inquiries per month | Baseline80 | Result80 |
| Qualified conversations held per month | Baseline24 (30%) | Result32 (40%) |
| Close rate on qualified conversations held | Baseline25% | Result25% |
| New clients a month | Baseline6 | Result8 |
| Median useful first response | Baseline6 hours | Result90 seconds |
The owner’s experience
“We did not need another campaign first. We needed to stop letting good inquiries go quiet.”
Why the scope expanded
The next opportunity was proposal coordination and suitable past conversations. Expansion depended on the agency being able to deliver the extra work profitably. More meetings were useful only when the fit, economics and capacity made sense.
How we measured it
This result follows six months of inquiries, each month through its sales cycle. Inquiry volume stays at 80 per month and the close rate stays at 25% of qualified conversations held. Moving from 24 to 32 conversations produces two additional clients per month of inquiries. Each $60,000 engagement covers six months of work from its own start date. The $720,000 is signed agency fees; delivery, revenue recognition and cash collection happen later.
- Financial basis
- Signed agency fees
- Period
- Six months of inquiries, each month followed through the sales cycle
See the assumptions and calculationHide the calculation
80 inquiries × 10 percentage points = 8 additional qualified conversations/month. At 25% close rate: 2 more clients/month. Six months produce 12 additional clients. At $60,000 contracted fees per six month engagement: $720,000 signed fees. At an assumed 35% delivery contribution margin: $252,000 modeled contribution when all work is delivered.
Quality conditions
Qualification rules set before comparison; declined referrals reviewed. Same four person sales team. Delivery utilization and contribution margin must remain within approved limits; added delivery staff and contractor costs stay visible.
How many suitable inquiries reach a qualified conversation while they are still ready to act?
What could your current inquiries be winning?
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