Our CRM already has AI. Why would we need Struq?

Your CRM may already have useful AI. Struq connects it with the conversations, relationships and service context needed to move opportunities forward, then runs and improves the workflows we agree to manage. If your current setup already handles the work well, we will say so.

Is this an AI SDR or an appointment setting service?

Struq builds and runs systems around how your agency wins work. The first workflow might connect inquiry handling and call preparation, coordinate proposals or surface client expansion needs. We agree the scope around the business opportunity and measure progress beyond meetings booked.

Can you guarantee a response or a booking within 90 seconds?

We can agree a response objective after checking the channels, dependencies and coverage. We measure useful responses separately from acknowledgements. When a prospect books or attends remains their decision, so a response target is not a booking guarantee.

What happens when the system gets fit wrong?

Uncertain cases have a review path. We also check declined inquiries, record the reason for decisions and use your sales feedback to improve the rules. Missing company data does not automatically mean a prospect is unsuitable.

Can you work with referrals and organic inquiries?

Yes, where those sources are in the scope. We use the relationship and conversation history available to choose the right next step. Paid advertising is not required for an inquiry to be valuable.

What if we do not receive enough inquiries?

We check the volume and the economics before recommending the operation. A proposal workflow may be more valuable, or the current opportunity may not justify a managed service. We explain the evidence behind the recommendation.

What does the monthly retainer cover?

Struq runs the agreed workflows, monitors performance, resolves system issues and improves how the work moves as your agency changes. We report on progress against the selected business measure. Additional workflows, brands or channels are scoped separately.

How is prospect information handled?

We agree the records, permissions, services and retention needed for the actual workflow before launch. Communication follows the approved channels and contact rules. You can review the proposed approach before connecting your systems.

How quickly could the first workflow be live?

We target a focused first workflow in about 30 days once access and readiness are confirmed. The implementation plan defines the scope, dependencies and review requirements.

Do we need a technical plan before speaking with you?

No. Tell us where opportunities stall or what your team keeps chasing. We will look at how your agency operates and recommend a practical starting point.

Operating Partner · Marketing and Creative AgenciesMarketing and Creative Agencies

Your business. Built to run on AI.More retainers signed. Less chasing.

Struq builds and runs AI systems that understand how your agency operates, spot what needs attention and move opportunities forward, so you win more of the right work while your team delivers.Struq builds and runs AI systems that understand your agency, spot what needs attention and move opportunities forward while your team delivers.

Built for your operation. Managed and improved by Struq.

See What Changes

One valuable workflow first. Prove the value. Build from there.

What Changes

Keep winning clients while your team delivers.Keep winning clientswhile your team delivers.

Answer while they’re still interested.

Connect the inquiry to your services and prospect history, then move the conversation forward.

Know the fit before the call.

Bring needs, budget context and service fit together before your team takes the call.

Walk in already briefed.

Goals, history and open questions in the handoff, not on the call.

More clients. No new layer to manage.

Struq runs the system, reviews outcomes and improves how opportunities move through your agency.

The Work Between Your Systems

The lead arrives. Your team is in client meetings.The lead arrives. Your team is with clients.

A prospect asks for a proposal. A referral needs a response. The request lands in the CRM, an inbox or a spreadsheet, and waits.

Services, past conversations and team availability sit in different places. Someone has to connect them, judge the opportunity and move it forward between client deadlines.

Who keeps the opportunity moving while your team delivers?

Find My First Operation

Open work · illustrative example

Sample

Proposal request, team busyA proposal request is waiting behind client work

Give the prospect an answer and a next step, and record who owns the conversation.

Discovery booked, no budgetA discovery booking has no budget context

Clarify the missing information without discarding a good referral.

A serious inquiry, after hoursA serious inquiry arrives after hours

Apply the agreed response rules and leave the edge cases visible for the morning.

Prospect booked elsewhereThe prospect already booked elsewhere

Recognize the appointment and avoid a second invitation.

Tomorrow’s call, no prepTomorrow’s discovery call has no prep

Bring the stated goals, relevant work and remaining questions to its owner.

The leads are already coming in. Give the next step an owner.

The Same Day, Running on AI

From first inquiry to a prepared conversation.From inquiry to a prepared conversation.

Struq connects the request with your services, prospect history and team availability. It identifies the next step, moves the conversation forward and prepares your team with the context they need.

Your team owns the relationship. Struq keeps the work around it moving.

Explore My First Workflow

The agency’s growth lead presenting a campaign plan to two clients in a glass meeting room, the studio floor behind them

The same day · on Struq

Sample

10:12 AM
A paid inquiry arrivesA paid inquiry arrives
A launch goal, a requested service and a budget submitted. The team is in a client review.
Why these moved first
Stated need · Service fit · Correct owner
10:13 AM
Fit checked, answer sentFit checked, a real answer sent
Known facts support the next step. Company research runs without holding up the response.
10:13 AM
The right calendar is offeredThe right calendar is offered
The growth lead’s scheduling path, with existing bookings checked so nobody gets a second invitation.
11:40 AM
The prospect books the callThe prospect books the conversation
CRM and calendar agree. Booking stays the prospect’s choice.
Before the call
Your growth lead takes it
The growth lead gets a briefThe growth lead gets a brief
Goals, service fit, relevant work and the remaining questions attached.
Weekly
Struq checks what happened nextStruq checks what happened next
Response times, conversations held, fit decisions and failures inform the next improvement.

Routine work follows your rules. Pricing, scope and commitments stay with you.

Value in the Demand You Already Have

What could better handling be worth?What could more qualified conversations be worth?

Model the contribution from turning more of the inquiries you already generate into qualified conversations. Start with your real volume and an explicit assumption about what better handling changes.

Valid inquiries per month80

Contribution per additional client, first 12 months$10,000

Increase in qualified conversation rate (percentage points)10 pp

Share of qualified conversations that become clients25%

Modeled contribution from 12 months of inquiries

$240,000

Review My Real Numbers

Illustrative contribution from 12 months of inquiries, counting each added client’s first 12 months of fees after delivery labor and variable costs, excluding client media. Later clients earn beyond that calendar year. Not cash, a forecast or a measured Struq result. Conversion and closing rates are assumptions.

Three Ways to Use AI

Every agency will add AI.The ones that pull ahead will run on it.Every agency will add AI.Leaders will run on it.

Your software can already do part of the job. Running on AI connects what your agency knows with what needs to happen next. The choice is how you build that capability, keep opportunities moving and improve the system as your agency grows.

Option 1

Use what you already have

the CRM automates, the form notifies

Your team picks the workflow
Your team configures the rules
Your team checks the judgment calls
Nobody owns the result when it drifts

The features exist. The ownership does not.

Option 2

Build it in house

a capable owner, a build, a deadline

Your rules, your systems
A project with a start and an end
Needs coverage after launch
Drifts as offers and staffing change

Works until the person who built it moves on.

Option 3

Run it with Struq

built, run and improved for you

Start where the business case is strongest
Connect conversations, client history and next steps
Keep the agreed workflows running after launch
Improve as your services and priorities change
Review outcomes and report on progress weekly

Struq builds, runs and improves the workflows we agree to manage.

Talk Through My First Operation

What We Build Around

Built around howyour agency wins work.Built around how your agency wins work.

Your services, best clients, existing relationships and delivery capacity shape how the system works. Struq connects that context across your software, so each next step reflects the work you want to win and the team available to deliver.

Use what already works. Build what is missing.

See Where We Fit

Your context and rules

Services and engagement minimums
Ideal client criteria and exceptions
Prospect and referral history
Approved claims and case studies
Team availability and assignment rules
Communication preferences and permissions
Pricing and capacity approvals
Existing CRM and AI

How your agency wins work

Your context and rules. Built and operated by Struq.

Start with the systems you already use

We confirm available capabilities and access before agreeing the build.

Trust and Control

AI does more. You keep control.

Suitable leads move within your approved rules. Unclear fit, sensitive relationships and commercial commitments reach your team with context. We agree the boundaries before launch.

Approved communication

Responses use your services, claims, tone and agreed contact rules.

Uncertainty stays visible

Missing information leads to a question or a review, with the reason recorded.

Your commercial judgment

Pricing, scope exceptions and commitments remain with your team.

Visibility into the work

Review actions, unresolved items and performance through the agreed records.

Where It Can Go

Start with the work holding growth back.

Put more of your agency’s conversations, relationships and opportunities to work.

Find My First Opportunity

01Inquiry handlingRespond, clarify fit and arrange the right conversation.
02Call preparationBring goals, history and open questions to whoever takes the call.
03Proposal coordinationKeep agreed actions and commercial questions moving.
04Past opportunity reviewRevisit suitable conversations when there is a relevant reason.
05Client expansion signalsSurface needs that warrant an account lead’s attention.
06Leadership visibilityShow unresolved work and what is changing in the pipeline.

How It Starts

One valuable workflow first, then build from there.

Find where disconnected information or stalled work is costing your agency opportunities. Start with one focused workflow, measure what changes and build from the results.

STEP 1
Find
Review where opportunities stall, the current process and the business case.
STEP 2
Build
Connect and test the workflow around your agency’s rules.
STEP 3
Run
Monitor the agreed work and bring the judgment calls to the right person.
STEP 4
Improve
Review outcomes, refine the process and expand when justified.

See Where to Start

Common Questions

What agency owners ask before starting.

Where could AI help your agency win more work?

Tell us where growth gets stuck. Talk with an operator about how your agency works and where an AI system could make the biggest difference for your agency.

Talk with Struq