Operating Partner · Ecommerce BrandsEcommerce Brands
Your business. Built to run on AI.More sales won. More margin kept.
Struq builds and runs AI across your customer questions, order changes and fulfillment updates, so requests that affect a sale or an order are handled before anything else.
Built for your operation. Managed and improved by Struq.
One valuable workflow first. Prove the value. Build from there.
What Changes
You’ve built the brand. Now put AI behind it.You’ve built the brand.Now put AI behind it.
Win the sale while it’s still live.
The shopper who waits buys elsewhere. Answer accurately, in the moment.
Keep the margin on every order.
Changes made before shipping. Exchanges kept within policy. No second shipment.
More orders. Same team.
Store, helpdesk and warehouse checked once, in one pass, not by hand.
The decisions stay yours.
Refunds above your line and anything sensitive reach a person, with the context.
The Work Between Your Systems
Every order brings work your team still carries.
A shopper asks before buying. A customer wants a change. Fulfillment has an update nobody has passed on.
Struq turns scattered order context into completed requests.
Open work · illustrative example
SampleWill it arrive by Friday?Shopper asks if it will arrive by Friday
Size change before it shipsCustomer wants a different size before it ships
Exchange on a delivered orderExchange request on a delivered order
Tracking stuck for four daysTracking has not moved in four days
A damaged-item complaintComplaint about a damaged item
You know these five. So does your team. Struq makes sure they move.
The Same Day, Running on AI
Handled before the customer has to ask twice.
The question is answered within your approved product information. The change is made and confirmed. The exception reaches your team with the history attached.
Your people own the exceptions. Struq runs the agreed work around them.
The same day · on Struq
Sample8:05 AM
The Friday question, answeredThe Friday question gets an answer
Why this moved first
Sale still live · Cutoff today · Stock confirmed
9:40 AM
Size changed before shippingThe size change is made before shipping
11:15 AM
Exchange created within policyThe exchange is created within policy
1:30 PM
Stalled shipment, next step takenThe stalled shipment gets a next step
3:10 PM
Your team takes it
Complaint reaches a personThe damaged-item complaint reaches a person
4:45 PM
Monday’s report is buildingMonday’s report is already building
Routine requests move inside your rules. Your team keeps every decision that matters.
Value in the Orders You Already Have
What do unanswered questions cost?How much revenue walks away with an unanswered question?
Model the order revenue associated with answering pre-purchase questions accurately while the shopper is still deciding. Start with your own volumes and an explicit assumption about what a good answer wins back.
$207,360
Illustrative order revenue across 12 monthly cohorts, not profit or a Struq result. Assumes answers beyond what your current process already wins. Count each shopper once, not each message.
Three Ways to Use AI
Every brand will add AI.The ones that pull ahead will run on it.Every brand will add AI.Leaders will run on it.
Adding an AI feature makes a reply faster. Running on AI means the request gets checked, decided, done and confirmed without your team carrying it. The difference is who owns the result after launch.
Option 1
Add AI features
the helpdesk drafts, the widget chats
Replies get faster. The work stays where it was.
Option 2
Build it in house
a project, a developer, a deadline
Works until the person who built it moves on.
Option 3
Run on it, with Struq
built, run and improved for you
- One agreed operation, chosen for the business case
- Built around your store, helpdesk and fulfillment
- Monitored and maintained after launch
- Exceptions routed to your team with context
- Reported weekly against the agreed measure
Struq is accountable for the operation.
What We Build Around
Built around your brand.Not a template.Built around your brand. Not a template.
Your catalog, policies, fulfillment setup and service standards shape the work. We assess your systems and build around the context that matters to the first outcome, with responsibilities agreed before launch.
Use what already works. Build what is missing.
Your context and rules
- Product data and compatibility rules
- Order and customer history
- Inventory and delivery promises
- Return and exchange policy
- Approved responses and tone
- Permissions and review rules
- Team and 3PL responsibilities
- Existing software and AI
Your ecommerce operation
Your context and rules. Built and operated by Struq.
Start with the systems you already use
- Gorgias
- Klaviyo
- ShipStation
We confirm available capabilities and access before agreeing the build.
Trust and Control
AI does more. You keep control.
Approved requests progress within clear rules. Refunds above your threshold, policy exceptions and anything sensitive go to your team. We agree the boundaries, source checks and escalation process before the workflow begins.
Approved actions
Answers, permitted changes and updates follow the scope and rules agreed before launch.
Your commercial judgment
Refund thresholds, policy exceptions and customer commitments stay with your team.
Context with the exception
The right person receives the order history, the conversation and the reason a decision is needed.
Visibility into the work
Review actions, exceptions and progress through the agreed records and reporting process.
Where It Can Go
Start where your brand needs it most.
Same brand. Same team. Same software. A very different operation.
- 01Pre-purchase questionsAnswer accurately while the shopper is deciding.
- 02Order changesComplete permitted changes before the cutoff.
- 03Returns and exchangesResolve eligible cases within policy on the first contact.
- 04Delivery and statusGive accurate answers and act on delays early.
- 05Recurring orders and reordersKeep repeat orders correct and on time.
- 06Reporting and exceptionsGive leadership a clearer view of unresolved work.
How It Starts
One valuable workflow first, then build from there.
Choose one part of the operation where faster answers or cleaner order handling can create a meaningful result. Agree the scope, access and review rules, then put the operation to work and measure what changes.
STEP 1
Find
Review the constraint, baseline and existing capabilities. Agree the first outcome.
STEP 2
Build
Configure, connect and test the workflow with your brand’s operating rules.
STEP 3
Run
Launch within the agreed scope. Monitor work and route exceptions to the right people.
STEP 4
Improve
Review results, refine the process and expand when the evidence supports it.
Common Questions
What brand owners ask before starting.
You may already have the right capabilities. We assess those first. Struq is useful when you need someone to select the valuable operation, implement it around your store, helpdesk and fulfillment software and own the ongoing operation. If your current setup solves the problem, we will say so.
The scope can include much more: checking orders, making permitted changes, coordinating with fulfillment and routing exceptions. We choose the operation around the business constraint. Existing chat and native AI can form part of it.
Within the agreed rules and where your systems allow it, the operation can complete permitted changes and confirm that the store and the warehouse agree. We confirm what each system permits before promising an action.
We define the review and escalation rules before launch. Requests outside the agreed rules go to your team with the order history and the conversation. Struq investigates failures in the system we manage.
We agree identification, tone and a route to a person before launch. Automated replies stay within your approved product information and policies, and anything sensitive goes to your team.
We start around the systems, partners and team you already have. The goal is more useful capacity and fewer costly exceptions. We confirm connections, responsibilities and any process changes before agreeing the build, including what your people will continue to own.
Before launch, we agree the records needed, access permissions, services involved and data handling settings. You can review the proposed approach, including record retention and customer communication rules. We confirm those details for the actual solution rather than making blanket promises.
An operated responsibility, not a one-time build. Policies change, systems need maintenance, requests produce exceptions and the workflow needs quality review and measured improvement. Struq monitors and maintains the agreed workflow, reports weekly and makes the improvements. Your team provides the access, decisions and feedback agreed upfront.
We target about 30 days for a focused workflow once access and readiness are confirmed. We agree the launch plan, review requirements and outcome before building. Starting with one request type, one channel or one product line can make the initial scope more practical.
No. Bring the part of the business you want to improve. We will review the current process, existing capabilities and likely value, then recommend a practical starting point. You do not need to arrive with a technical specification.
Where could AI make the biggest difference in your brand?
Tell us what you want to improve. We’ll look at how the work happens today, what your existing tools can do, and where Struq could help.
Talk with Struq