Managed AI Systems · Specialty Industrial DistributorsSpecialty Industrial Distributors
Your business. Ready for more.More orders. Less chasing.
For distributors of technical products and configured systems. Struq builds and runs AI systems that put your team’s product knowledge and past applications to work on every quote, so more of them become orders.For distributors of technical products and configured systems. Struq builds and runs AI that puts your team’s knowledge to work on every quote.
30 minutes. One clear recommendation for your business.
What Changes
Win orders. Keep customers. Use what you know.Win orders.Keep customers.Use what you know.
Turn quotes into more orders.Turn quotes intomore orders.
Prepare quotes from past applications, approved documents and the customer’s requirements.
Keep customers coming back.Keep customerscoming back.
Answer the question holding up the order, with the account history attached.
Every rep, your best answers.Give every repyour best answers.
Your whole team quotes with what your most experienced people already know.
Your team approves the design.Keep engineeringin your hands.
Route specification changes and substitutions to your technical team with the relevant records.
The Work Between Your Systems
The quote is out.The next step still waits.
A request needs the right past application. A customer has an open question. A substitute needs review. Your experienced people know the answers, and every quote waits on them.
The knowledge lives with a few of your people.
Open work · illustrative workday
SampleA pump package requestA pump package request needs preparing
A quote waits on a questionA quote went quiet on an open question
A substitute needs approvalA requested substitute needs approval
A repeat order needs attentionA repeat order conversation has gone quiet
Order details have not arrivedThe approved order has not reached operations
You know these five. So does your team. Struq makes sure they move.
The Same Day, Running on AI
Quotes built on what your team already knows.
The request, the account’s past installations, approved documents and supplier data come together. Drafts reach your team for review. Technical questions go to the right person.
Your engineers approve. Struq runs the coordination.
The same day · on Struq
Sample8:10 AM
The pump package, preparedThe pump package quote is prepared
Assembled for review
- Last approved installation for this account
- Supplier curves and data sheets
- Missing: flow rate and fluid temperature
- Clarification questions and a quote draft for review
8:40 AM
The open question, answeredThe follow up answers the open question
Why this moved first
Customer asked about lead time · Supplier answer confirmed · Quote still valid
9:05 AM
Your team takes it from here
Your engineer takes the reviewYour engineer receives the comparison
10:20 AM
The reorder reminder goes outThe agreed reorder reminder goes out
11:40 AM
The order reaches operationsOperations receives the approved package
Friday, 4:00 PM
The week in one clear accountThe week closes with a clear account
Connected context. Clear priorities. Engineering decisions stay with your team.
Client story
An industrial distributor won more of its open quotes.
Verified client result
$180KAdditional gross profit across 12 monthly quote cohorts.
After order fulfillment and adjustments. Before additional operating and system costs.
- Additional orders from the same quote volume.
- 72
Additional orders from the same quote volume.
- Overall win rate, up from 40%, across comparable matured quote cohorts.
- 43%
Overall win rate, up from 40%, across comparable matured quote cohorts.
- Two branches
- six inside sales staff in scope
- technical packages and components
The distributor prepared quotes from past applications and approved documents, and answered the questions holding up orders. Engineering and commercial decisions stayed with its team.
“We had already done the work to quote it. Now the next step does not depend on someone remembering to chase it.”
Verified client result
$180KAdditional gross profit across 12 monthly quote cohorts.
After order fulfillment and adjustments. Before additional operating and system costs.
- Additional orders from the same quote volume.
- 72
Additional orders from the same quote volume.
- Overall win rate, up from 40%, across comparable matured quote cohorts.
- 43%
Overall win rate, up from 40%, across comparable matured quote cohorts.
- Two branches
- six inside sales staff in scope
- technical packages and components
One Part of the Business Case
What are missed orders worth?What could better quote follow up be worth?
Estimate the gross profit from winning a small share of eligible quotes that currently close without an order. Use your own quote history and order economics.
$180,000
Illustrative planning estimate, not a forecast or a client result. Calculated across 12 monthly quote cohorts with your entered improvement. Before additional operating and system costs. Orders may close in later periods.
Three Ways to Use AI
Every business will add AI.The ones that pull ahead will run on it.Every business will add AI.Leaders will run on it.
Running on AI means connecting what your business knows with what needs to happen next. The question is who builds it, who runs it and who keeps improving it.
Option 1
Add AI features
use what your existing software can do
A strong fit when the features cover the work.
Option 2
Build it in house
own the build and the ongoing work
Your team owns the build and its continuity.
Option 3
Run on it, with Struq
the agreed work under ongoing management
- Start with one measurable sales bottleneck
- Connect approved records across your systems
- Run agreed actions and route technical decisions
- Review results and improve the live workflows
Struq is accountable for the operation.
What We Build Around
Built around your business.Not a template.Built around your business. Not a template.
Your past applications, approved assemblies, customer terms and supplier relationships shape the work. Struq connects that context across your existing software, so follow ups and handoffs reflect the account and the application.
Use what already works. Build what is missing.
Your context and rules
- Previous applications
- Quote status and next steps
- Approved parts and substitutes
- Approved specs and revisions
- Supplier data and lead times
- Pricing rules and approvals
- Customer requirements
- Service and reorder dates
Your sales operation
Your context and rules. Built and operated by Struq.
Start with the systems you already use
- Epicor Prophet 21
- TrulinX
- NetSuite
- White Cup CRM
- Microsoft Outlook
- SOLIDWORKS
We confirm available capabilities and access before agreeing the build.
Trust and Control
AI does more. You keep control.
Routine follow ups move within agreed rules. Specifications, substitutions and commercial commitments stay with your team. We agree access, approval steps and escalation boundaries before any system begins handling your live customer work.
Approved actions
Messages and record updates follow the permissions and rules agreed before launch.
Your technical judgment
Your specialists approve suitability, component substitutions and changes to the assembly or design.
Context with the handoff
Your team receives the request, source documents and missing information together.
Visibility into the work
Review completed actions, unresolved questions and the records behind them.
Where It Can Go
Start where your business needs it most.
Improve one part first. Build from there.
- 01Quote follow upGive every open quote an agreed next step.
- 02RFQ preparationDraft quotes from past applications and approved documents.
- 03Supplier coordinationGet missing supply details into the quote.
- 04Technical reviewSend engineering a complete, well prepared request.
- 05Order handoffCarry approved details through to operations.
- 06Repeat businessKeep service and reorder conversations moving.
How It Starts
One useful workflow. Then build from there.
Choose one product line or sales team and the work holding quotes back. Struq builds and runs the first workflow, measures what changes and expands when the results support it.
STEP 1
Find
Review where quotes stall, establish the baseline and agree the first outcome.
STEP 2
Build
Connect the relevant records and test the workflow with your sales and technical teams.
STEP 3
Run
Monitor agreed actions and bring unresolved questions to the responsible person.
STEP 4
Improve
Review outcomes, refine the workflow and agree the next useful step.
Common Questions
What distributor owners ask before starting.
You may already have useful quoting, search or sales features. Struq starts by checking what those features can handle and where work still passes between people and systems. If your existing setup already covers the need, we should say so. The opportunity is managing the remaining coordination with clear ownership.
Yes, the starting point can include quotes for assemblies and configured packages, provided your team has usable product records, approved designs and clear review steps. Struq can bring the relevant information together and carry the conversation forward. Your specialists still approve the application, component selection and final technical proposal.
Your technical team keeps those decisions. The system can collect the requested duty, approved specification, supplier documentation and relevant history for review. Missing or conflicting information is flagged. It does not approve suitability, invent an equivalent part or release a changed design without the agreed human approval.
We begin with a specific job your team already does, such as preparing the next quote follow up. The first version uses agreed information and fits the existing working day. Staff review real examples before wider use. Their corrections help us improve the system, with changes checked before release.
Usually the starting point is the software you already run. We check available access, permissions and data quality before agreeing the build. For example, Epicor Prophet 21 or TrulinX may remain the source for orders and product records. Available connections and write permissions depend on your actual setup.
We agree a baseline and a small set of measures before the first workflow goes live. These might include quote turnaround, completed follow ups, staff time and gross profit from relevant orders. Results are reviewed against comparable work, with changes in demand, product mix and capacity kept in view.
Before launch, we agree which records the system can access, who can see them and what is retained. Customer terms, supplier information and drawings stay within the agreed access boundaries. We also document the services processing the data and the review process for sensitive information or unusual requests.
The agreed service covers running and monitoring the live systems, reviewing the work they produce and maintaining the connections they depend on. We also review results with your team and improve the agreed workflows as requirements change. New workflows and larger scope changes are agreed separately, with responsibilities kept clear.
A first focused workflow may be ready in about 30 days when access, usable records and a decision maker are available. We confirm the plan after reviewing those conditions. Older systems, incomplete product information or additional technical approvals can take longer, so the timing depends on the work we agree.
Approved intake, acknowledgments and routine follow ups can be scheduled outside office hours where the agreed setup supports them. Technical questions wait for the right person, and messages make that clear. We define coverage, response expectations and escalation routes before launch, including what happens when a connection or source is unavailable.
Where could AI make the biggest difference in your business?
Tell us what is holding your business back. We’ll look at how your business operates and recommend where an AI system could make the biggest difference for your team.
Talk with Struq