Struq builds and runs an AI system around your current software and team. It handles calls, questions, and follow-up around the clock, so more of the customer demand you already have keeps moving toward booked jobs.
30 minutes. No prep. One clear recommendation.
Where Work Stalls
Your business may already be generating enough calls and estimates. Jobs are missed when calls go unanswered, responses are slow, estimate follow-up stops, or pricing, scope, and scheduling questions wait without the right handoff.
Customers often continue calling when a service request is not answered or recovered quickly.
Calls, forms, and texts lose momentum while the customer is still comparing providers.
A quote goes out, but nobody consistently tracks whether the customer booked, declined, or still needs help.
Pricing, scope, scheduling, or availability questions can stall the job while the office, estimator, dispatcher, or owner is busy.
Why Struq
Struq keeps open calls and estimates visible, prioritized, and moving, even when the office, dispatchers, estimators, and owners are busy.
Every call and estimate in one view
Calls, forms, texts, estimates, and previous customer activity stay connected.
The right work moves first
Urgency, service area, job type, timing, estimate value, previous activity, and known blockers help determine what needs attention now.
The next approved step runs
Routine response and follow-up continue without depending on staff memory.
Full context at handoff
The office, dispatcher, estimator, or owner sees what happened, what the customer needs, and why they are being brought in.
Every eligible item has a next step
Eligible calls and estimates receive an approved action, status, handoff, booking, decline, or clear outcome.
Weekly movement stays visible
See what moved, what needs the team, and what Struq improves next.
Your Software Stays in Place
Struq connects to your field service, scheduling, and customer communication systems and runs the follow-up around them. Nothing gets replaced, and your team never has to learn a new platform.
The Work Itself
Written in your company’s voice, sent inside your approval rules, timed while interest is still warm. Pricing exceptions are never decided by the system; they go to the owner with the full context.
Customer · Missed call, then text · Thu 7:20 AM
Struq · Approved reply · Your company’s number · Thu 7:26 AM
Customer · Thu 7:33 AM
Job booked · Tuesday 8:00 AM window
Job details and history prepared for your dispatcher. A pricing exception here would have routed to the owner instead.
Answers incoming calls
Answers when the office is busy or on a job.
Makes outbound calls
Approved follow-up calls inside your rules, recorded.
Sends and answers texts
From your company's number, in your company's voice.
Sends and answers emails
Approved follow-up from your company's address.
Responds to web forms
Every new request gets a fast, approved reply.
Books jobs
Offers arrival windows and confirms the schedule.
Hands off to the owner
Pricing and exception decisions routed with context.
Logs every action
Everything recorded and reported every Monday.
The same follow-through on the best day and the worst day. Nothing depends on someone remembering.
See the Opportunity
Estimate the booking opportunity tied to missed calls and open estimates that do not currently reach the schedule.
Based on the numbers you enter, with a deliberately conservative assumption that 15% of calls and estimates that do not become booked jobs are recovered through faster response and follow-up.
$89,100
Estimated opportunity worth inspecting
illustrative job-booking opportunity associated with recovered calls and estimates
This estimate is directional. Not every call or estimate will become a booked job, every booked job will be completed, or every completed job will generate the assumed revenue. Results should not be assumed to be attributable to Struq alone.
See which booking opportunity is worth inspecting first.
How Struq Runs It
Your weekly operating record shows booked jobs first, followed by the calls, estimates, handoffs, and improvements behind them.
Week ending June 30
Sample · Illustrative Data9
Jobs booked
10
Missed calls recovered
before the next business day
8
Estimates reopened
after going quiet
6
Team handoffs
with full context prepared
| Customer or job | What Struq understood | What Struq ran | What changed | What happens next |
|---|---|---|---|---|
| Website request for a water-heater service | Recent request, service-area match Clear booking intent. | Offered an approved appointment window | Job booked Customer confirmed. | Confirmation and approved preparation details Within 24 hours. |
| Missed call from an existing customer | Previous service history and a clear callback request | Sent an approved booking option | Appointment scheduled | No further response required |
| Open estimate for a residential system replacement | Higher-value estimate, recent quote No clear decline. | Sent an approved estimate follow-up with a clear next step | Conversation reopened | Office handles scope or financing questions |
| Commercial service inquiry | Business rule required owner review before pricing or scheduling | Prepared the relevant context and routed the inquiry | Owner handoff created | Owner confirms scope before responding |
What changed
Job booked
Customer confirmed.
Website request for a water-heater service
Understood
Recent request, service-area match, clear booking intent
Struq ran
Offered an approved appointment window
Next step
Confirmation and approved preparation details
What changed
Appointment scheduled
No further response required.
Missed call from an existing customer
Understood
Previous service history and a callback request
Struq ran
Sent an approved booking option
Next step
No further response required
What changed
Conversation reopened
Office handles scope or financing.
Open estimate for a residential system replacement
Understood
Higher-value estimate, recent quote, no clear decline
Struq ran
Sent an approved estimate follow-up with a clear next step
Next step
Office handles scope or financing questions
What changed
Owner handoff created
Owner confirms scope before responding.
Commercial service inquiry
Understood
Business rule required owner review before pricing or scheduling
Struq ran
Prepared the relevant context and routed the inquiry
Next step
Owner confirms scope before responding
What needs your team
Pricing, scope, safety, technical, scheduling, or other exception decisions.
What Struq learned
Qualified estimates receive more replies when the next approved step is clear and specific.
What Struq improves next
Introduce the approved next step earlier for similar estimates.
What needs your team
Pricing, scope, safety, technical, scheduling, or other exception decisions.
What Struq learned
Qualified estimates receive more replies when the next approved step is clear and specific.
What Struq improves next
Introduce the approved next step earlier for similar estimates.
Illustrative business and data. This shows the format and level of detail in the weekly operating record.
How Struq Moves It
Struq treats each item differently based on urgency, service area, job type, previous activity, estimate status, customer intent, and when your team is needed.
A customer called after hours about an urgent service need.
What Struq changes
Struq recognizes the request is recent, inside the service area, and eligible for an approved booking path, and recovers the missed call with the approved next step.
Business result
The missed call reaches a booking, handoff, decline, or clear next step.
Technical, safety, pricing, or unusual requests go to the appropriate person.
A customer submitted a website form after the office closed.
What Struq changes
Struq recognizes the request matched an accepted service type with clear scheduling intent, and acknowledges it with an available booking option.
Business result
The request receives an approved booking step while the customer is still deciding.
Scope, diagnostic, pricing, or exception questions go to staff.
A residential replacement estimate had no response after several days.
What Struq changes
Struq recognizes the customer had not declined and the estimate remained current, and runs the approved estimate follow-up based on age, value, and previous activity.
Business result
The estimate is reopened, booked, declined, or assigned a clear next action.
Scope changes, discounts, financing, or pricing exceptions go to the office or estimator.
A customer replied with a question that required technical or pricing judgment.
What Struq changes
Struq recognizes the customer remained interested but the system did not have authority to answer, so it prepares the full context and routes the question.
Business result
The right person receives an actionable handoff without the customer starting over.
The estimator, owner, dispatcher, or technician provides the decision.
EXPAND AFTER PROOF
Once the first booking system is working, Struq can extend the same managed operation into adjacent scheduling, repeat-work, and recovery workflows.
Response and booking
Turn more existing calls, requests, and open estimates into booked jobs or clear outcomes.
Start with one source or booking path when that creates faster proof.
Job readiness and dispatch
Help more booked work reach the right person at the right time.
Reduce scheduling gaps and no-shows.
Repeat work and maintenance
Keep approved recurring and maintenance opportunities visible.
Approved recurring work only.
Reactivation and recovery
Bring suitable past customers and unfinished opportunities back into active work.
Pricing, technical, safety, and scope decisions remain with the business.
Trust and Control
The system operates only within your approved language and authority rules. Technical, safety, scope, pricing, scheduling, sensitive, or ambiguous requests go to the right person with the relevant customer and job context.
Built Around Your Business
Struq works around your current software, team, service rules, and customer journey. Start with one measurable booking problem and expand only after the first system proves value.
Your software stays
Struq works with the phone, scheduling, CRM, and job-management software already in place where practical.
Your voice stays yours
Customer communication follows your approved language, tone, and standards.
Your team stays in control
Service area, availability, pricing, safety, scope, scheduling, dispatch, and exception rules remain defined by your business.
One system first
Start with one measurable booking path rather than a broad operational overhaul.
Managed after launch
Struq monitors the system, reports what moved, and improves priorities, timing, messaging, and handoffs after launch.
Expand after proof
Add adjacent scheduling, repeat-work, and recovery workflows only after the first result is working.
One System First
Struq handles the build, launch, and ongoing operation.
Start with one job-booking outcome, prove the value, then expand.
Choose the starting point
Confirm the call source, estimate type, booking outcome, and operating boundaries for the first system.
Connect what matters
Bring together the channels, software, rules, and people needed to move the work.
Build around your business
Configure the system around your language, priorities, handoffs, service rules, and pricing boundaries.
Launch and improve
Begin operation, measure what moves, and start ongoing improvement.
Get the first system scope, success measure, and investment.
Common Questions
No. Struq handles repeatable response and follow-up so your team can focus on customers, judgment, and decisions that require a person. Your office keeps control of the service rules, pricing authority, scheduling authority, and exceptions.
An answering service usually takes a message and passes it on. A stand-alone AI tool is often installed and left for your team to manage. Struq connects the request to previous activity, determines which approved next step is allowed, runs that action, records what changed, and remains accountable for improving the system after launch.
No. Before launch, your team approves the language, tone, boundaries, and examples. The system communicates within those approved rules, while technical, pricing, safety, scope, scheduling, and unusual requests continue routing to your team.
No. Technical diagnosis, safety decisions, job scope, service recommendations, pricing, discounts, financing exceptions, scheduling authority, dispatch authority, and final job decisions remain with your business. Struq prepares the context and routes the decision to the right person.
Struq is designed to work around the phone, scheduling, CRM, and job-management software your team already uses where integration is practical. Your business continues to define the service area, job types, availability, pricing authority, escalation rules, booking paths, and exceptions.
Yes. Approved acknowledgments, responses, and booking steps can run after hours while technical, safety, scope, pricing, scheduling, or exception questions remain routed to your team.
The first focused system is designed to launch within 30 days when access, rules, and feedback are available. It can begin with one missed-call source, one estimate category, one service line, or another focused booking path to reduce complexity and create faster proof.
The first system prioritizes jobs booked, missed calls recovered, estimates reopened, team handoffs, and clear outcomes. Struq then improves priorities, timing, messaging, booking steps, estimate follow-up, and routing rules from real results.
Yes. The first system focuses on helping more existing calls, requests, and open estimates reach booked jobs or clear outcomes. After that result is working, Struq can expand into approved appointment preparation, confirmations, rescheduling, dispatch handoffs, maintenance reminders, service-plan follow-up, seasonal work, and customer reactivation.
Get a clear recommendation on the best place to start, what Struq would run, and how the first system would fit around your current software and team.
30 minutes. No prep. Measurable improvement in 60 days, or we keep working at no additional cost.