Struq builds and runs an AI system around your current software and team. It handles calls, questions, and follow-up around the clock, so more of the patient demand you already have keeps moving toward a booked appointment.
30 minutes. No prep. One clear recommendation.
Where Inquiries Stall
Your clinic may already be generating enough interest. Appointments are missed when calls go unanswered, responses are slow, follow-up stops, or patient questions wait without a clear handoff.
Prospective patients often continue searching when a call is not answered or recovered quickly.
Website forms and messages lose momentum when patients wait too long for a clear next step.
One response goes out, but nobody consistently tracks whether the patient booked, declined, or still needs help.
Treatment, suitability, pricing, or preparation questions can stop progress when the right person is not brought in quickly.
Why Struq
Struq keeps open inquiries visible, prioritized, and moving, even when the front desk, patient coordinators, and providers are busy.
Every inquiry in one view
Calls, forms, texts, messages, and previous conversations stay connected.
The right inquiries move first
Treatment interest, timing, previous activity, and booking intent help determine what needs attention now.
The next approved step runs
Routine follow-up continues without depending on staff memory.
Full context at handoff
The right team member sees the history, the patient's questions, and why they are needed.
Every eligible inquiry has a next step
Eligible inquiries receive an approved action, handoff, status, or clear outcome.
Weekly movement stays visible
See what moved, what needs the team, and what Struq improves next.
Your Software Stays in Place
Struq connects to your booking, EMR, and patient communication systems and runs the follow-up around them. Nothing gets replaced, and your team never has to learn a new platform.
The Work Itself
Written in your clinic’s voice, sent inside your approval rules, timed while interest is still warm. Treatment-suitability questions are never answered by the system; they go to licensed staff with the full context.
Patient · Web form · Tue 6:38 PM
Struq · Approved reply · Your clinic’s number · Tue 6:44 PM
Patient · Tue 6:49 PM
Consultation booked · Saturday 10:00 AM
Full history prepared for your coordinator. A treatment-suitability question here would have routed to licensed staff instead.
Answers incoming calls
Answers when the front desk is busy or closed.
Makes outbound calls
Approved follow-up calls inside your rules, recorded.
Sends and answers texts
From your clinic's number, in your clinic's voice.
Sends and answers emails
Approved follow-up from your clinic's address.
Responds to web forms
Every new inquiry gets a fast, approved reply.
Books appointments
Offers open times and confirms on your calendar.
Hands off to licensed staff
Treatment questions routed with the full history.
Logs every action
Everything recorded and reported every Monday.
The same follow-through on the best day and the worst day. Nothing depends on someone remembering.
See the Opportunity
Estimate the booking opportunity tied to aesthetic inquiries that do not currently reach the calendar.
Based on the numbers you enter, using a deliberately conservative assumption that 15% of non-booking inquiries could be recovered through faster response and consistent follow-up.
$65,520
Estimated opportunity worth inspecting
estimated booking opportunity worth inspecting each year
This estimate is directional. Not every inquiry will book, attend an appointment, complete treatment, or generate revenue. Results should not be assumed to be attributable to Struq alone.
See which booking opportunity is worth inspecting first.
How Struq Runs It
Your weekly operating record shows appointment movement first, followed by the actions, handoffs, and improvements behind it.
Week ending June 30
Sample · Illustrative Data16
Aesthetic appointments booked
11
Missed calls recovered
caught and followed up
8
Team handoffs
with full context prepared
71
Inquiries with clear outcomes
booked, handed off, declined, or assigned a next step
| Inquiry | What Struq understood | What Struq ran | What changed | What happens next |
|---|---|---|---|---|
| Website form about Botox | Clear booking intent Recent treatment interest, approved direct-booking path. | Offered an available appointment time | Injectable appointment booked Patient confirmed. | Confirmation and approved preparation details Within 24 hours. |
| Missed call from an existing patient | Previous visit history and likely rebooking intent | Sent an approved booking option | Return appointment scheduled | No further follow-up needed |
| Message about a laser or skin treatment | Genuine interest Questions before choosing an appointment. | Acknowledged the inquiry and prepared the team context | Team handoff created | Authorized staff answers the treatment questions |
| Treatment suitability question | Interested, but licensed judgment required | Prepared the conversation context and routed it | Clinical handoff completed | Licensed staff determines the appropriate path |
What changed
Injectable appointment booked
Patient confirmed.
Website form about Botox
Understood
Clear booking intent, approved direct-booking path
Struq ran
Offered an available appointment time
Next step
Confirmation and approved preparation details
What changed
Return appointment scheduled
No further follow-up needed.
Missed call from an existing patient
Understood
Previous visit history and likely rebooking intent
Struq ran
Sent an approved booking option
Next step
No further follow-up needed
What changed
Team handoff created
Treatment questions to authorized staff.
Message about a laser or skin treatment
Understood
Genuine interest, questions before booking
Struq ran
Prepared the context for the right team member
Next step
Authorized staff answers the treatment questions
What changed
Clinical handoff completed
Licensed staff determines the path.
Treatment suitability question
Understood
Interested, but licensed judgment required
Struq ran
Prepared the conversation context and routed it
Next step
Licensed staff determines the appropriate path
What needs your team
Clinical, treatment, dosing, suitability, pricing, or other sensitive decisions.
What Struq learned
Patients with clear booking intent respond better when approved appointment times appear earlier.
What Struq improves next
Offer approved appointment times earlier for similar inquiries.
What needs your team
Clinical, treatment, dosing, suitability, pricing, or other sensitive decisions.
What Struq learned
Patients with clear booking intent respond better when approved appointment times appear earlier.
What Struq improves next
Offer approved appointment times earlier for similar inquiries.
Illustrative clinic and data. This shows the format and level of detail in the weekly operating record.
How Struq Moves It
Struq treats each inquiry differently based on treatment interest, timing, previous activity, pricing questions, clinical boundaries, and when your team is needed.
A prospective patient called after hours after previously viewing an injectable or treatment page.
What Struq changes
Struq recognizes recent, treatment-specific interest with clear callback intent, and recovers the missed call with an approved booking option.
Business result
The missed call is recovered and the patient receives an approved booking step.
Clinical or treatment-specific questions go to authorized staff.
A prospective patient asked whether a laser, injectable, or skin treatment was appropriate for them.
What Struq changes
Struq recognizes the patient is still interested but the question requires licensed judgment, so it acknowledges the question and prepares the conversation context.
Business result
The right team member receives the question with the relevant context.
Licensed or authorized staff determines suitability and answers the clinical question.
A patient submitted a form or replied to a message but did not select an appointment time.
What Struq changes
Struq recognizes interest is still active but no clear booking step has been completed, and continues the approved booking follow-up.
Business result
The inquiry reaches a booking, handoff, decline, or clear next step.
Pricing exceptions, package questions, or sensitive concerns go to the appropriate person.
A prospective patient remained interested but needed more time because of timing, cost, an upcoming event, or uncertainty.
What Struq changes
Struq recognizes the patient has not declined and should not get the same follow-up as someone ready to book now, so it uses a lower-pressure path based on timing and previous activity.
Business result
Longer-cycle inquiries remain visible without being over-contacted.
Sensitive pricing, treatment, or relationship questions go to staff.
EXPAND AFTER PROOF
Once the first system is working, Struq can extend the same managed operation into adjacent patient, attendance, and retention workflows.
Response and booking
Turn more existing aesthetic inquiries into booked consults or approved treatment appointments.
This is the first system.
Appointment readiness
Help more booked patients arrive prepared.
Reduce friction before the appointment.
Attendance and recovery
Keep more booked appointments on the calendar.
Reduce cancellations and no-shows.
Rebooking and retention
Keep return visits, maintenance treatments, and membership opportunities visible.
Expand only after the first booking system proves value.
Trust and Control
The system operates only within your approved language and authority rules. Clinical, sensitive, pricing, or ambiguous questions go to the right person with the relevant context.
Built Around Your Business
Struq works around your current software, team, and patient journey. Start with one measurable problem and expand only after the first system proves value.
Your software stays
Struq works with the communication, scheduling, CRM, and clinic systems already in place where practical.
Your voice stays yours
Patient communication follows your approved language, tone, and standards.
Your team stays in control
Staff remain responsible for clinical, pricing, treatment, and sensitive decisions.
One system first
Start with one booking outcome rather than a broad clinic overhaul.
Managed after launch
Struq monitors the system, reports what moved, and improves priorities, timing, messaging, and handoffs after launch.
Expand after proof
Add readiness, attendance, rebooking, and retention workflows only after the first result is working.
One System First
Struq handles the build, launch, and ongoing operation.
Start with one booking outcome, prove the value, then expand.
Choose the starting point
Confirm the inquiry source, booking outcome, and operating boundaries for the first system.
Connect what matters
Bring together the channels, software, rules, and people needed to move the work.
Build around your clinic
Configure the system around your language, priorities, handoffs, and clinical boundaries.
Launch and improve
Begin operation, measure what moves, and start ongoing improvement.
Get the first system scope, success measure, and investment.
Common Questions
No. Struq handles repeatable response and follow-up so your team can focus on patients, judgment, and conversations that require a person.
No. Messaging may be one interface, but Struq reviews the wider inquiry context, prioritizes what matters, runs approved actions, records outcomes, and improves the system through ongoing operation.
The routine path stops and the question goes to the appropriate licensed or authorized team member with the relevant inquiry and conversation context. Diagnosis, prescribing, dosing, treatment selection, and suitability remain with authorized staff.
Yes. Your clinic defines the approved messaging, tone, booking rules, direct-booking paths, authority levels, escalation paths, and actions that require human review.
Struq is designed to work around the communication, scheduling, CRM, and clinic systems already in place where integration is practical. The exact connections and permissions are confirmed during scoping.
Yes. Approved acknowledgment, response, and scheduling steps can run after hours while clinical, treatment, pricing, or sensitive questions remain routed to staff.
The first focused system is designed to launch within 30 days when access, rules, and feedback are available. It can begin with one inquiry source or booking path to reduce complexity and create faster proof.
The first system prioritizes aesthetic appointments booked, missed calls recovered, team handoffs, and inquiries with clear outcomes. Struq then improves priorities, timing, messaging, booking steps, and handoff rules from real results.
Yes. The first system focuses on helping more existing inquiries reach a booked consult or approved treatment appointment. After that result is working, Struq can expand into approved rebooking, maintenance-treatment reminders, membership follow-up, patient reactivation, and other adjacent workflows.
Get a clear recommendation on the best place to start, what Struq would run, and how the first system would fit around your current clinic.
30 minutes. No prep. Measurable improvement in 60 days, or we keep working at no additional cost.